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888 Casino Sister Sites 2026 — Complete 888 Holdings Guide
Reviewed by Alex Reed | Published April 2026
Last updated: April 2026
888 Casino is the flagship of 888 Holdings, which also owns William Hill. Here's every group brand and top alternatives for 2026.
888 Casino is the flagship brand of 888 Holdings, a major UK-listed gambling operator. 888 Holdings acquired William Hill's non-US business in 2022, creating one of the largest UK casino portfolios in the market. If you're looking for 888 Casino alternatives, the 888 / William Hill group contains multiple strong options.
See our complete sister sites directory for all major UK casino groups compared.
Who Owns 888 Casino?
888 Casino is owned and operated by 888 Holdings, a UK-listed company that has been in the online gambling industry since 1997. The 2022 acquisition of William Hill's international business added a substantial portfolio of UK brands to the group, significantly expanding 888's market presence.
Genuine 888 Casino Sister Sites
The 888 Holdings UK portfolio includes several established brands: William Hill Casino, William Hill Vegas, Mr Green, 888Ladies, 888Bingo, and Costa Games. Each operates under separate UKGC licences but benefits from the scale and infrastructure of the broader 888 group.
Top Alternatives to 888 Casino Ranked
1. William Hill Casino
The flagship William Hill brand now under 888 Holdings. Strong game catalogue and integrated sportsbook.
2. William Hill Vegas
Slots-focused sister brand within the William Hill / 888 group.
3. Mr Green
888-owned UK casino with a focus on responsible gambling tools and clean design.
4. 888Ladies
Bingo-focused 888 brand with a community-driven experience.
5. LeoVegas
Strong external alternative with mobile-first casino experience.
6. 32Red
Kindred Group UK casino with solid reputation and VIP programme.
7. BetMGM Casino
MGM-backed UK casino with large bonus packages.
8. Casumo
Independent UK casino with gamified player experience.
Looking Beyond UK-Licensed Casinos
For alternatives with different bonus structures and broader payment flexibility including cryptocurrency, Cosmobet, Mad Casino, and Kingdom Casino offer Curaçao-licensed options with competitive welcome packages. These operate under different regulations than UKGC — review the framework before depositing.
Why Players Look for 888 Casino Alternatives
888 Casino has been operating since 1997 and has a strong reputation, but its interface can feel dated compared to newer competitors. Players often switch to LeoVegas or Mr Green for a more modern mobile experience, or to brands outside the 888 group for different bonus structures and game selections.
How the 888 / William Hill Group Operates
Following the 2022 acquisition, the 888 Holdings portfolio includes both 888-native brands (888 Casino, 888Ladies, 888Bingo) and William Hill-era brands (William Hill Casino, William Hill Vegas, Mr Green). Each operates with its own platform infrastructure — the 888 group has not fully merged the technical stacks. This means deposit methods, withdrawal processing, and verification experiences differ slightly between 888-native and William Hill-era sister sites.
FAQs
Is William Hill part of 888?
Yes. 888 Holdings acquired William Hill's non-US business in 2022, bringing William Hill Casino, William Hill Vegas, and Mr Green into the 888 group.
Are all 888 Casino sister sites safe?
Yes. All UKGC-licensed 888 Holdings brands are subject to identical UK regulatory protections.
Do 888 Casino sister sites share GAMSTOP?
Yes. UKGC self-exclusion through GAMSTOP applies across all UK-licensed casinos including every 888 brand.
Which 888 sister site has the best welcome bonus?
William Hill Casino typically runs the largest headline promotions. Always check the 10x UKGC wagering cap calculation for effective value.
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